OptiMine Software was founded by experienced software executives, including Rob Cooley and Doug Bryan, experts in marketing applications based on data mining. Together they have more than 25 years of experience in e-commerce analytics. OptiMine provides intelligent software for advertising optimization. Our flagship product, OptiMine Paid Search Bid Management, forecasts the performance of each paid search ad placement each day and automatically sets optimal bids. It is used by leading organizations such as Overstock.com and Wells Fargo, and may be implemented in-house, hosted, or as software-as-a-service (SaaS).