Literally, connecting the internet up to the things which are not connected but would be nice to have connected. But more than that, it's disruptive business models which use the oncoming wave of accessible electronics technologies, prototyping methods and software tools to quickly iterate and move forward to create a better world. It's the stuff that will allow all industries to make better use of technology - to help medical patients to live better lives, reduce hunger in the developing world, save energy, as well as enable renewable energy and pollution reduction. Today, you raise your eyebrows when you hear about a company or organization that doesn't have a website or doesn't use cell phones. In the future, you will raise your eyebrows when you hear about companies and organizations which still don't use connected devices, have 3D printers, or know the value of their data.