StartupGrind Minneapolis w/ Whitney Larson & Parag Shah


Vēmos, formerly BookBottles, allows events and nightlife venues to manage, understand, and grow their business from a single dashboard. We do this by providing a standard suite of tools and enabling app integration to effectively run your event or venue.


Parag Shah is the founder and visionary leader of Vēmos. He travels the country working with various venues and events to help them better their business. His keen eye for how technology fits in with nightlife operations and how data improves overall business results has led him to become a trusted advisor in this industry. Parag has the unique ability to successfully build teams and launch technology products. Throughout his career, Parag has founded and exited from numerous companies, and has been honored with awards for his innovative work. His first tech company was developed while attending college and was named as a finalist in the 2009 Global Student Entrepreneur Awards. He enjoys playing competitive sports, traveling, learning about new technology, and mentoring young entrepreneurs. Parag is a graduate of the Carlson School of Management at the University of Minnesota - Twin Cities with a degree in entrepreneurial management.

Whitney Larson is the president of Vēmos with the responsibility of managing and overseeing the organization as a whole. She is in charge of pushing the team to reach milestones on time and in scope while working in unison, and has led the company to see significant year-over-year growth. Whitney is also a respected author and speaker in the nightlife industry. In addition to her role at Vēmos, she is on the Board of Directors for the Minnesota Interactive Marketing Association in the technology department, where she manages a team of volunteers and oversees the tech decisions and implementation for the nonprofit organization. She is also a part of the Entrepreneurial Operating System User Group, where she works with and learns from fellow executive leaders. Whitney previously worked at a marketing agency, where her work was recognized by national award organizations including: the PR News CSR Awards, the International Association of Business Communications (IABC) Bronze Quill Awards, the PR Daily Awards, and The Holmes Report SABRE Awards. She enjoys traveling, reading, writing, and coaching gymnastics. Whitney is a graduate from the University of Minnesota - Twin Cities with a degree in professional strategic communication.



CoCo Downtown Minneapolis
400 S 4th St 4th Floor
Minneapolis, MN