Denamicon III - Inbound Growth


Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future

Presented by Paul Roetzer, founder and CEO of PR 20/20, a Cleveland-based content marketing agency and HubSpot’s first Agency Partner.

Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer’s primary role was to enhance rather than create.

Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your business.

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