Emerging Techniques and Technologies in Marketing Research
Emerging techniques and technologies have the potential to change the face of public opinion and marketing research. Imagine you had seen a presentation on the power of online research in 2004? Would you have understood its power?
Bill Gates says “We tend to overestimate the impact of technology in the short run and under estimate it in the long run.” What are the new technologies coming into the marketing research arena?
Come hear the Algonquin College, Marketing Research and Business Intelligence Students explore the following four emerging technologies.
- Blockchain – not just cryptocurrency: An exploration of the concept of blockchain in relation to marketing research and the advantages of adopting this technology for surveys.
- AI Chatbot – talking to people: An exploration of how AI chatbots can be used by marketing research companies and departments to address research studies.
- Computer vision: Using computers to measure human speech and facial expressions.
- Face reader: Using deep learning to chart emotional responses.