Talk is cheap: What is brand activism?

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About This Event:

Talk Is Cheap: What is Brand Activism? is a discussion about ways in which brands of all shapes and sizes can meet today’s consumer demands for transparency, authenticity, and activism. Corporations cannot no longer operate in silence. In this discussion, we talk to business owners who are doing more than tweeting apology statements. Talk is cheap and consumers are demanding action.

Takeaways:
– What is Brand Activism?
– What are consumers doing to influence brands?
– What can employees do to influence brand activism?
– Ways to move away from Corporate Social Responsibility (CSR) to Brand Activism (BA)

About Our Partners:

Root + River

At Root + River we believe all great brands are spiritual experiences. We are an intrinsic branding practice, collaborating with mission-centric and defiant leaders to dive deep and boldly proclaim their brand message, mission, and unique category. Using our collaborative and innovative approach, we are brand archaeologists, uncovering the story and distinct and repeatable language of the brand that already exists. Then, we become brand coaches, guiding our clients and their teams and organizations to make branding a daily practice — in every conversation and each piece of content. Our clients gain marketing momentum, increase brand confidence and clarity and notably improve the world by applying their mission.

Date

Jul 29 2020
Expired!

Time

6:00 pm - 7:30 pm

Cost

Free
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