We have a vested interest in your success using the TECHdotMN jobs board for your Minnesota tech hiring needs and for some tips to optimize job postings on the site:
Title – Keep it super simple: only the specific position title belongs here. No keyword stuffing, parenthesis, CAPS, or adjectives like “guru”, “ninja”, or “rockstar”, etc.
Intro – Be clear and direct. Open with a statement or question that would appeal to the type of person you seek to attract. This is about them – not you! Come across as original in a way that genuinely represents the attitude of your team, the mentality of management, and your grand plan.
Body – Between 250-500 words is plenty of space to succinctly communicate the opportunity, though the post limit does go up to 1,000 words. If you’re in doubt, less is more since the talent you want is probably already busy making it happen somewhere else right now.
Once you’ve captured their attention, you can earn the right to keep it for more than a moment. Don’t corner yourself in with strict requirements (4 year degree, 10 years of experience, etc) or drown people out with details — save it for further communication based off any express interest.
Be human. Bullet points that read like a to-do list is not how humans communicate, at least not with a stranger they just met. Does the description look like the front of a cereal box, or nutrition facts? They may have just picked you from the shelf, but you’re not in the cart yet. Basic questions to answer in the body:
- What will this person be doing with their time?
- What is the mission, purpose, or challenge?
- What skills, soft and hard, are necessary for success?
- What are the key benefits of working for your company?
- How do you compensate and is ownership an option?
- What are other employees in the role or on the team saying?
- How are you different than a company across the street hiring for the same position?
Applying – make it seamless to go from the posting to the next step and so on through the process. The less time investment, fewer clicks, and text inputs — the better for right now. Don’t make friction by forcing candidates to jump through hoops, create accounts, or take tests at this point.
Tags – aka “skills we’re looking for” is the place to get granular. Including 3-10 unique skill tags will link the posting sitewide on TECHdotMN (database, events, news, etc.), making it more visible in front of a relevant visitor. [Marketing] is not a specific tag, but [Salesforce], [CRM] or [copywriting] — skills commonly found in marketing — are. Similarly, tags like [developer] or [programming] are vague compared to the vast variety of niche technical skill tags found throughout the site. Pull a couple from the description and use them to your advantage here.