Total Expert
Published
March 3, 2021
Location
Minneapolis, Minnesota
Category
Job Type

Description

As the Account Based Marketing Manager, you will join a world-class marketing team and instantly make an impact. You will be responsible for leading the strategy and execution of effective account-based marketing programs that will fuel the growth objectives for the business, with a primary focus on driving qualified pipeline exclusively from our top target accounts. This role is highly collaborative, and you will partner with sales, field marketing, and the demand generation team to develop robust account strategies that merge both online and offline activities to attract and engage our target audience. You are the perfect fit for this role if you love to innovate, carry a strong sense of curiosity, and have a track record of running effective demand generation programs that deliver business results. The work you do will empower tens of thousands of financial services leaders to help their customers make critical financial decisions that shape their lives.

Exciting work you’ll do:

  • Partner with the sales organization to design account-based marketing programs designed specifically for a list of target accounts
  • Leverage our ABM tools to identify, monitor, and respond to buying intent signals shown by our target market with outbound tactics
  • Ensure an always-on account strategy to ensure our top target accounts are continuously receiving personalized marketing communications
  • Identify the key personas and buying groups in our target accounts and obsess over their organizational and personal needs, motivations, and pains, and then design comprehensive marketing programs that serve to address them
  • Own the reporting of our ABM funnel metrics to show the effectiveness of your marketing activities as it relates to account penetration, account engagement, and opportunity influence
  • Work with the demand generation team to develop multi-channel programs that are designed to proactively engage and attract multiple buyer personas at our key target accounts
  • Continuously inform and educate the sales organization as it relates to new and planned marketing activities that will be deployed to their accounts
  • Work closely with the business development team to ensure they are equipped with real-time account intel that will fuel a hyper personalized outreach cadence

What we look for:

  • Bachelor’s degree or equivalent work experience
  • 5-7 years of experience setting up, running, and managing demand generation campaigns with a strong emphasis on driving qualified pipeline
  • Experience running targeted ABM campaigns leveraging tools such as Triblio, DemandBase, or Terminus
  • Extensive knowledge of outbound marketing tactics such as paid social, display advertising, and retargeting
  • Experience working with marketing automation and CRM platforms such as Hubspot, Salesforce, or Marketo
  • Strong analytical skills and comfortable making data-backed decisions
  • Passionate about solving complex problems and pushing the limits of what’s possible
  • Solid track record of building relationships and collaborating at all levels of the organization
  • Ability to work independently, paired with a desire to learn and grow
  • Will thrive in high growth culture: Has a forward-thinking mindset, resilient, adaptable, and curious
  • Strong verbal and written communication skills
  • Strong analytical and problem-solving skills

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