Field Nation
Published
February 24, 2021
Location
Minneapolis, Minnesota
Category
Job Type

Description

This team member will report to the Sr. Manager, Content and Design. They will work hand in hand with our Content Strategist to support the content roadmap via impactful writing and industry research. This role is critical for the development of content across web pages, blogs, landing pages, fact sheets, one-pagers, social posts, digital ads, experiential communications, and internal research documentation on various field service industries and work types. This position offers the chance to work in a fast-paced, high-growth environment where new ideas are encouraged and collaboration is a must. We are currently remote due to Covid-19 and expect to re-open our office in Minneapolis sometime in 2021.

What you'll do:

    • Write and copy-edit blog posts, web pages, case studies, fact sheets, and more
    • Copy-edit marketing content to ensure quality, clarity, and consistency
    • Play an active role in conducting research for our department, and summarize findings for the content strategist and marketing team
    • Stay updated on industry trends and adjust the content as needed
    • Focus primarily on executing effective strategies for lead generation/prospect content, but will also occasionally need to support product marketing content, as well as content for our technician audience
    • Collaborate with SMEs and internal stakeholders to create meaningful, impactful content for a variety of mediums
    • Partner with clients and prospects to seed and validate that messaging is clear, compelling, and relevant to our audience
    • Collaborate with other Marketing team members to ideate and iterate on messaging and content
    • Work with the digital marketing team to create data-driven content based on SEO findings
    • Continuously optimize content, and make suggestions for what should be augmented or sunsetted
    • Edit content produced by external or other writers to incorporate brand tone and messaging
    • Manage multiple projects while maintaining the highest standards for content
    • Publish content through social channels, WordPress, HubSpot, and other tools

What you'll need:

    • 5+ years of experience writing content for digital mediums (B2B experience preferred)A passion for research, and proven experience using that research to enhance writing deliverables
    • Proven experience creating and optimizing content for digital mediums
    • Experience using user research to craft compelling messaging
    • Show well-rounded experience writing for a variety of audiences and mediums
    • Ability and desire to take initiative, be detail-oriented, and follow through
    • Teamwork, excellent communication skills, and empathy
    • Ability to excel in unsupervised solo assignments as well as team projects
    • Ability to develop writing, take coaching, and receive feedback
    • Strong work ethic and ability to work on several projects simultaneously
    • Strong business, sales, and service acumen
    • Reliable high-speed internet connection while working from home during the pandemic
    • Basic portfolio featuring examples of your work

Nice-to-haves

    • WordPress, hubspot, and social promotion experience is a plus
    • Conversion and SEO copywriting experience is a plus
    • SaaS experience is a plus
    • Undergraduate Degree in Marketing, Business, Advertising or related field preferred
    • Experience working closely with design and digital partners as a part of content concept and creation processes
Why Field Nation
At Field Nation, we are breaking the barriers to work and enabling the gig economy. We’re a tech company that offers a web-based marketplace solution for buyers and sellers of contract services to simply connect, work, and manage their business. We look for collaborators, innovators, and problem solvers to join us in our common purpose of changing the way work gets done. We were named a Top Workplace by the Star Tribune in 2017, 2018, 2019, and a Top 150 Workplace in 2020. We look to hire extraordinary people and provide them extraordinary benefits.
A snapshot of our perks and benefits for full-time employees:
- Unlimited/Flexible paid time off
- Annual vacation bonus – yes, we’ll pay you a bonus to take paid time off!
- Individualized growth and development plans to help you develop a deeper skillset and wider responsibility in your career
- Exposure to and experience with cutting edge technologies to solve meaningful problems in an entrepreneurial, scaling startup environment
- Company paid short-term and long-term disability and life insurance
- Medical, dental, and vision benefits with HSA option (to include a competitive employer contribution)
- Paid parental leave pay available
- Great work/life balance with a flexible, come-as-you-are environment
- Competitive 401k employer match and vesting schedule
- Free gym membership in our building’s new facility
- Open office space with tons of natural light in beautiful downtown Minneapolis, connected to the Minneapolis skyway system, close to public transportation hubs, and many popular food options

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