Demand Generation Specialist

Apruve

Job Description

Our quickly growing team is looking for a passionate and data driven marketer with an entrepreneurial mindset to lead and manage our growing demand generation initiatives.

If the following excites you, please apply:

  • Finding new insights and managing the project to implement them
  • Creating highly targeted campaigns and collaborating closely with Sales
  • Managing and optimizing SEM & Paid Social campaigns
  • Working closely with external media contacts
  • Building and testing new marketing experiments weekly

Responsibilities:

  • Managing all SEM campaigns
  • Optimizing nurture campaigns
  • Generating extensive Account Based Marketing Campaigns
  • Creating extremely targeted paid social campaigns
  • Managing a outbound and SEM budget
  • Researching and buying timely outbound advertising
  • Choosing and planning events that align to our target market
  • Aligning marketing with sales goals on a weekly basis
  • Experiment with new channels and strategies to drive growth

Basic Qualifications

  • Bachelor’s Degree, Marketing or Communications preferred
  • 3 - 4 years Marketing experience in a professional environment

Preferred Qualifications

  • Analytical experience
  • Experience with Hubspot or another marketing automation platform

Skills