Marketing Manager

Cludo

Job Description

Based in our Minneapolis office on Lake Calhoun, our global team is seeking a forward-thinking Marketing Manager who can oversee the marketing operations with exceptional demand generation expertise in the US and European markets. This individual must be a high-achieving Marketing Manager ready to take Cludo’s marketing strategy to the next level.

Responsibilities

  • Develop a deep understanding of existing and prospective users and what drives them to convert into leads and engaged customers
  • Design and optimize lead flow that result in measurable improvements to campaigns
  • Increase on-page conversation rates (CRO) to improve the efficiency of generated pipeline across the site
  • Build a customer-centric, prospect to customer onboarding content strategy incorporating testing to drive strong funnel performance and through vertical-specific personas
  • Set up the marketing automation system to better convert customers in the self-service platform
  • Provide exemplary services to internal stakeholders that drives scalability on marketing initiatives
  • Effectively consolidate analysis into top learnings and provide agile recommendations when necessary to executive leadership
  • Responsible for the marketing site and content marketing strategy
  • Other duties as assigned

Minimum Qualifications:

  • BA/BS degree or equivalent practical experience
  • 2+ years of working experience with product marketing and demand generation
  • Valid Passport

Preferred Qualifications

  • 3+ years of B2B content marketing strategy
  • Progressive, hands-on execution in marketing automation and analytics
  • Knowledge of current and new strategies for demand generation marketing, reporting and analysis
  • Experience in project management and executing complex global marketing programs for data-driven decisions
  • Understand subscription products and self-service sales
  • High-attention to detail
  • Strong verbal and written communication skills
  • High-degree of integrity with all levels of the organization
  • Ability to work collaboratively
  • Ability to travel
  • Enjoy working in a dynamic, fast-paced environment

    About Us: We are Cludo. An ambitious and customer-focused international team committed to a best-in-class site-search platform for thousands of websites across the world. Our goal is to provide the best internal search experience on the market, which converts more customers, and gives you deep user insights. To keep on track with our revenue growth, we plan to continue our market impact by hiring dedicated, thoughtful and highly motivated professionals with a commitment to customer happiness and innovative, cutting-edge search solutions. Our goal is to lead our customers and employees to success. We are proud to be a socially responsible company, internally and externally.

    Categories

    Job Location

    Minneapolis

    Office Locations

    3033 Excelsior Boulevard #320, Minneapolis, MN