Marketing Manager

Kidblog Inc.

Job Description

As a Marketing Manager at Kidblog, you will develop and execute marketing initiatives directed toward K-12 educators, administrators, and district IT professionals as we communicate our mission to empower students to write with a meaningful purpose for a real audience.

Roles and Responsibilities

  • Use marketing automation and CRM systems to generate, nurture and score leads
  • Design inbound & outbound marketing activities to increase top-of-funnel trial memberships
  • Build and analyze paid advertising campaigns
  • Determine exhibition and sponsorship strategy for education conferences and conventions
  • Engage with the K-12 education and ed-tech community on social media channels
  • Create blog and webinar content to drive traffic to the Kidblog website and encourage signups
  • Highlight and articulate Kidblog's key competitive advantages
  • Work closely with Kidblog's Leadership Team to set and reach revenue goals

Ideal Profile

  • Alignment with Kidblog's core values: customer focus, open communication, helpfulness, optimism, and lifelong learning
  • Awareness of trends and traditions in the evolving K-12 education landscape
  • Creative and innovative
  • Focus on revenue growth and ROI as measurement of success
  • BA/BS degree, with least two years of digital marketing experience

This is a local, full-time position at our headquarters in Minneapolis, MN.


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