Product Marketing Specialist

Branch Messenger

Job Description

We’re looking for an eager Product Marketing Specialist who will join our Marketing team to help research, position, and articulate our enterprise product offering.

You’re a natural writer who can help give our marketing + enterprise sales team an edge by communicating the right message to Branch’s current and future customers. You will be expected to be an advocate for Branch’s feature set and its benefits, as well as being an expert at articulating our value propositions to a variety of buyer persona’s across various industry verticals.

Responsibilities:

  • 3+ years of professional writing experience
  • A genuine interest in B2B tech, specifically in HR / Team Collaboration tools
  • A general curiosity into where the market is headed and how we can position ourselves to win more customers
  • Excellent written and verbal communication skills --- there is a heavy amount of writing in this role
  • Create informative and persuasive content (e.g. case studies, data sheets, product video scripts, slide decks, and other sales enablement assets) to articulate the benefits of our products to the right audience
  • Deliver training and sales tools to our reps to help them be more efficient and effective
  • Assist the Content Marketing Manager with growing our social media presence and engaging industry influencers during live events
  • Build out our knowledge base and FAQ’s to support our prospects and existing customers
  • Assist the Content Marketing Manager by effectively incorporating product into editorial programming
  • Collaborate on a product marketing editorial calendar to ensure product demand and adoption are continuously growing

We'd love to see your work out in the wild. Please include 2-3 links of some content that you're really proud of!

Categories

Skills we're looking for

Job Location

Minneapolis

Office Locations

60 S. 6th St #2800, Minneapolis, MN