Social Media Specialist

Second Harvest Heartland

Job Description

DEPARTMENT: Communications REPORTS TO: Director of Brand Strategy & Communications SUPERVISES: No one STATUS: Non-Exempt HOURS: Full Time, M-F, evening or weekends as needed

POSITION SUMMARY This position is responsible for creating and executing content for Second Harvest Heartland’s social media channels, supporting the communications, marketing and online fundraising efforts of the organization. Reporting to the Director of Brand Strategy and Communications, the Social Media Specialist will aim to grow our social media platforms through frequent, brand-appropriate social media posts, conversations and influencer engagement. This person will be responsible for identifying new social trends and functionality to increase our engagement, helping to shape our social media strategy, maintaining a social media editorial and advertising calendar and create regular reports to show progress and communicate insights. This person must thrive in a fast-paced environment with limited supervision, and quickly comprehend and act on changing priorities when necessary.

DUTIES AND RESPONSIBILITIES By enabling Second Harvest Heartland to effectively promote its mission and fundraising activities through social media channels, the Social Media Specialist greatly contributes to the organization’s innovation, creativity and continuous improvement as a leader in the hunger-relief community. In performing assigned duties and responsibilities, the Social Media Specialist demonstrates the organization’s vision and values: we’re all in this together; we deliver; we innovate; we lead with our hearts; and we believe differences make us stronger.

Content Planning

  • Collaborate with the Director of Brand Strategy and Communications to develop, refine and execute on social media strategy
  • Support our social media strategy and maintain editorial and advertising calendars across all social media platforms (Facebook, Twitter, Instagram, Linked In, Snapchat and YouTube)
  • Support our active online communities by creating and publishing compelling organic and paid content to engage our social audiences, using established brand personality and SEO best practices
  • Strategically build a community of social influencers who are active participants in our conversation
  • Mine social media conversations, engage in conversation on behalf of the brand and collaborate with internal teams to craft responses when appropriate
  • Create graphics for social channels

Reporting • Provide monthly and quarterly analysis and reporting on our social media platforms to show progress and communicate insights

Paid Advertising

  • Own, develop and lead paid social advertising campaigns to drive revenue and awareness
  • Test performance of images, text and segmentation in social ads.
  • Track results and manage performance by channel, campaign, revenue and ROI

Influencer and Thought Leadership

  • Develop and execute on a cohesive influencer strategy that amplifies brand messages and storytelling
  • Establish and maintain relationships with influencers
  • Share best practices for social media engagement across the organization
  • Identify areas for staff engagement on our social media channels

Internal Responsibilities

  • Assist in maintaining style, logo and brand guidelines
  • Assist in managing digital projects and project timelines
  • Additional duties as assigned


  • Demonstrated enthusiasm and positive behavior
  • Understand safety policies and actively promote safe practices in the workplace
  • Maintain constructive relationships and demonstrate respect for everyone contacted
  • Deal constructively with conflict and focus on the situation, issue or behavior and not on the person by diffusing situations before conflicts arise, resolving conflicts directly and actively promoting and gaining cooperation from others
  • Willingness and ability to adjust to changing conditions or priorities
  • Take the initiative to identify and act on problems and lead by example
  • Consistently make decisions that resolve problems


  • 2+ years of demonstrated experience in social media strategy for a brand with experience creating social media campaigns with specific KPIs
  • Education - BA degree or equivalent experience is required
  • Training in digital media is preferred
  • Proficiency with a range of social media platforms
  • Experience with social-specific ad buying platforms
  • Experience extracting relevant insights from social media data to communicate results and refine strategy
  • Experience coordinating multi-channel campaigns
  • Ability to optimize graphics for web usage using Adobe Photoshop
  • Strong communication and creative writing skills
  • Ability to think strategically
  • Strong attention to detail
  • Strong time-management and decision-making skills with the ability to manage multiple priorities and meet deadlines while providing quality audience experiences
  • Ability to work as part of a team
  • Some project management experience preferred

Second Harvest Heartland is an Equal Opportunity Employer.


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