Community Reinvestment Fund USA, Inc.
Published
September 3, 2021
Location
Minneapolis, telecommute, Minnesota
Category
Job Type

Description

The Digital Marketing Specialist will be an independent and strong creative thinker who is also technically capable. You will be responsible for managing digital campaigns from concept through completion. Working with internal stakeholders, you will provide input into the strategy while working on several concurrent projects including managing digital campaigns, email marketing, customer database management, social media marketing, and customer journey analytics. You will also have a deep understanding of content publishing strategies and the underlying technologies to support CRF’s digital initiatives. The ability to bring fresh ideas and concepts with the technical acumen is vital.

Reporting to the Director of Digital Experience, you will become a key member of a versatile group of inspired and creative marketing professionals who thrive on creating effective marketing campaigns. The work environment is fast-paced and results-oriented where compelling ideas and design make a difference.

Essential Duties

Technical

  • Plan, execute, and optimize all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Creation and maintenance of sales-enablement tools and materials
  • Brainstorm new and creative lead generation strategies
  • Plan, execute, and measure experiments and conversion tests
  • Create, manage, and maintain multiple WordPress websites
  • Develop wireframes and visual prototypes to support product and program development
  • Identify critical conversion points, drop off points and optimize user funnels
  • Evaluate emerging technologies, relevant trends, and insights

 Analytics and Reporting

  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Evaluate, analyze, and make recommendations for end-to-end customer experiences across multiple channels and customer touch points

Social Media/Marketing

  • Help to facilitate, produce, and record webinars/podcasts
  • Design, build, and maintain our social media presence

Relationship Management

  • Collaborate with internal teams to create landing pages and optimize user experience
  • Collaborate with agencies and other vendor partners when necessary

Education 

 Bachelor’s degree in marketing or related field

Experience

  • Three to five years of experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools
  • Working knowledge of UX and best practices
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Technical knowledge of WordPress, PHP
  • Understanding of User Experience techniques
  • Excellent time management and organizational skills with the ability to handle multiple projects concurrently
  • Ability to manage deadlines and adhere to project schedule
  • Team oriented. Strong interpersonal, brainstorming and collaboration skills. Good balance between creativity and practical flexibility
  • Working knowledge email marketing/automation software
  • Understanding of web standards and accessibility

The Company

Who We Are

Community Reinvestment Fund, USA (CRF) is a community development leader committed to bringing economic equity to communities across the country, in order to generate greater investment in the communities that need it most.

What We Do

Since 1988, CRF has helped reinvent the flow of capital, eliminate barriers to economic mobility and build community wealth. CRF forges a link between capital sources, local small business ecosystems and small business owners.

How We Help

Together with its partners – including community leaders, nonprofit lenders, financial institutions, foundations and more – CRF is creating new strategies and technologies that build stronger local economies, create jobs and support economic mobility

To apply, please send your resume to [email protected]

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