Field Nation
February 24, 2021
Minneapolis, Minnesota
Job Type


The Marketing Automation and Operations Manager at Field Nation is responsible for the management, strategy, and execution of all the aspects of marketing automation and operation processes. You will maintain the integrations, build and execute all the marketing automation workflows, data enrichment processes, and reporting. This position is a new addition to our team and this person will report to our Sr. Revenue Marketing Manager. We are currently remote due to Covid-19 and expect to re-open our office in Minneapolis sometime in 2021.

What you'll do:

    • Work with marketing, sales, and product to create, implement, and optimize nurture sequences, email campaigns, and other digital assets, including landing pages, conversational bots, and calls to action
    • Maintain and enhance the information flow and availability between our different tools as well as optimize lead management, scoring, routing, attribution, and automation to improve our funnel visibility and velocity
    • Own and oversee database management—segmentation, list acquisition/import, data cleansing, web form capture, etc
    • Orchestrate, execute, and scale campaigns to maximize ROI using our marketing automation system and other tools in our MarTech stack
    • Maintain the marketing automation processes, procedures, programs, technical processes, and workflows between Hubspot and its integrated systems
    • Collaborate with Sales Operations to maintain the Hubspot integration with SalesForce and ensure pipeline data and metrics reporting is accurate and in sync across teams
    • Analyze, monitor, and report on KPIs related to marketing automation and campaign performance
    • Serve as the Hubspot Admin to manage support and technical issues
    • Ensure compliance with GDPR, SPAM, and other regulations
    • Be an expert on the latest trends, seek out industry best practices, and proactively incorporate relevant ideas and experiments to optimize efficiencies, improve data quality, and accelerate pipeline growth

What you'll need:

    • Minimum of 3-5 years of direct experience in marketing automation (Hubspot preferred) and integration with CRM systems (Salesforce preferred) within a B2B, high-tech company
    • Bachelor's degree in Marketing, Business, or comparable education/experience
    • Proven results in creating, executing, and measuring integrated marketing campaigns across multiple channels
    • Understanding of the technical sales cycle, inbound methodology from lead to sale, and how marketing contributes to pipeline
    • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies, and risk factors
    • Process-oriented - both in following and improving existing processes as well as creating new ones
    • Passion for metrics, reporting, and performance optimization. Able to analyze quantitative and qualitative data to make strategic decisions
    • Problem-solver; excellent troubleshooting and organizational skills, ability to think strategically while implementing fast but also planning for scale and future needs
    • Team player; excellent interpersonal and communication skills; including a bias toward action
    • Solid writing skills and experience creating marketing content
    • Ability to manage other digital tools and technologies: Drift, ZoomInfo, PathFactory, WordPress
    • Ideal candidate is self-motivated, takes initiative, is highly organized, and possesses strong execution skills in a challenging, fast-paced environment
Why Field Nation
At Field Nation, we are breaking the barriers to work and enabling the gig economy. We’re a tech company that offers a web-based marketplace solution for buyers and sellers of contract services to simply connect, work, and manage their business. We look for collaborators, innovators, and problem solvers to join us in our common purpose of changing the way work gets done. We were named a Top Workplace by the Star Tribune in 2017, 2018, 2019, and a Top 150 Workplace in 2020. We look to hire extraordinary people and provide them extraordinary benefits.
A snapshot of our perks and benefits for full-time employees:
- Unlimited/Flexible paid time off
- Annual vacation bonus – yes, we’ll pay you a bonus to take paid time off!
- Individualized growth and development plans to help you develop a deeper skillset and wider responsibility in your career
- Exposure to and experience with cutting edge technologies to solve meaningful problems in an entrepreneurial, scaling startup environment
- Company paid short-term and long-term disability and life insurance
- Medical, dental, and vision benefits with HSA option (to include a competitive employer contribution)
- Paid parental leave pay available
- Great work/life balance with a flexible, come-as-you-are environment
- Competitive 401k employer match and vesting schedule
- Free gym membership in our building’s new facility
- Open office space with tons of natural light in beautiful downtown Minneapolis, connected to the Minneapolis skyway system, close to public transportation hubs, and many popular food options

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