Local Startup Spotlight #5: Adaptive Avenue

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Adaptive Avenue is a twice-patented online advertising technology that takes the concept of a display advertisement to the next level through a uniquely engaging experience. Such ‘smart’ ad technologies represent the forefront of online advertising — they strive to improve relevance, consumer engagement, click-through, and conversion rates. In the case of Adaptive Avenue, the format is achieving a 2-4X (multiplier, not percent) increase in click-through rates — with better qualified prospects for conversion — relative to increasingly ineffective static display ads.

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