Flat Is The New Up



By Steve Borsch, Minnov8

“Is it true that “Flat Is The New Up?” Not if you’re a company just outside St. Cloud,  Sartell-based w3i, which is consistently proving that “Up Is The New Up” every quarter through quite impressive and sustained growth. Our guest on this week’s podcast, co-founder Rob Weber (@robertjweber), tells us how they got started and what they’re up to now.

W3i was marketing apps when apps weren’t even cool and their founding is a great story. In 2000, the three Weber brothers (Ryan, Aaron and Rob) discovered the power of free and launched Freeze.com. Along with their team, they developed applications to satisfy users’ pent up demand for free content while pioneering new revenue models to spread the development and marketing costs across millions of installations — over 250 million to date.”

Read More & Listen to the podcast here…