Real estate iPhone app may boost agency competitiveness



by Arundhati Parmar, Finance & Commerce

Lead generation is crucial for almost all companies, but in residential real estate it’s the bread and butter.

Now, a Minneapolis developer is trying to convince real estate agencies that his custom branded smart-phone app can help them cast a wider net and lock in more potential home buyers.

Aaron Kardell believes that in the future, an ever-increasing percentage of home searches will be conducted on the mobile Web using smart phones and other mobile devices, rather than via a standard computer. Consequently, he says, those real estate companies who can get in front of potential buyers in the mobile arena are likely to score big.”

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