U of M Grad launches web startup 4crowd (beta) to radically change online lead generation for small biz


4crowd aims to innovate on the basic premise by which typical online lead generation models function.  The problem, says 4Crowd Founder Andrew Frenz, “Of all the various lead generation sites I’ve experienced, they all put a barrier between you and the business, or vice-versa, between the  business owner and a potential customer. And of course, this is where they stand to make their money-acting as a gatekeeper.” He describes 4Crowd as “An open, transparent and real-time social messaging platform to allow anyone to seek-out local small businesses and/or individual contractors.  Lead generation 2.0…and beyond.”

How does it work?  From the consumers perspective, it’s surprisingly straightforward: just say what you need and receive real-time responses from local businesses.