In a private launch event this week, AutoMotionTV unveiled a new product marketing application for Apple’s mobile devices. The new platform allows product manufacturers to create a fully interactive custom application to showcase their product offering using video, pictures, and 360-spins.
At the event, AutoMotionTV president Ben Anderson explained the problem he thinks he can solve: more than ever, product manufacturers want to establish a presence in the mobile marketplace. However, costs to develop a custom iPhone app are high (have you priced one out lately?), and Apple’s approval process is notoriously clumsy and backwards (you spend huge money to develop an app, but your ability to sell it is only later “graced” by Apple—but maybe not).