Any device, any data, anywhere is the mantra of this Minneapolis-based startup specializing in remote data monitoring and management for embedded devices. Exosite’s ‘One Platform’ is built on a foundation of three technological pillars: embedded systems within the hardware and/or gateway, data collection/dissemination techniques and the Internet-enabled user interface (aka Exosite Portals).
“What we’ve found is that companies and individuals are no longer in a spot where they need to figure out how to acquire their data. At this point it’s getting the information from the acquisition site back to a place where the stakeholders can see it alongside any number of other sources. That’s the challenge, in making it available to the people who can act on it” explains Exosite CEO and Co founder Hans Rempel from his Taiwan office. “Simply put, we help devices and people better communicate with one another.”
To this, Mr. Rempel offers concrete examples:
Say you’re going to a Twins game and you want to know where to park for logistics and timing purposes. Exosite has an install near the Twins stadium that is communicating with the parking sensors which allows you to determine ahead of time-via web interface-if there’s a spot available and even make a parking reservation at the same time.
At the same time, a farmer across town needs to measure and monitor soil moisture levels. Through an Internet gateway, Exosite could collect such information remotely from the sensor and feed it into the portal for processing, integration and visualization.
While the One Platform is primarily an enterprise level solution, Exosite takes it a step further by offering a consumer option based on a freemium model. “The exciting part for us is when we see someone take the product and do something we never expected” says Mr. Rempel citing the DIY beer afficionado maintaining the proper temperature levels to yield lager.
Exosite currently has instances in Asia, South America, Europe the US-positioned within the factory automation, agricultural, energy monitoring and security environments. Subscription rates typically fall between the $20-$100 mark, although there is often a high degree of customization depending on the design of each unique system. While there are similar platforms available on the market, Mr Rempel articulates Exosite’s core differentiating factor as the capability to support a wide variety of hardware through an open approach. “Anyone’s sensor, gateway, embedded device, or cell phone system (etc.) will do” he says.
Fresh off a $300k capital infusion, this five person Minnesota startup is serious about reach and scalability, establishing international operations in Taiwan out the gate.
“When we built Exosite, we made a decision to leverage the teams multinational background…part of what we can do with Exosite is leverage different [global] efficiencies. We’re kind of taking the best of both worlds and creating a multi-national startup, which isn’t the easiest way to do things, but in two years down the road we will be thanking ourselves for doing it this way.” – Hans Rempel, Exosite CEO and Co founder
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