How does five Co-founders across two countries plus $300k equal ‘One Platform’? LSS #22: Exosite



Exosite One Platform
Any device, any data, anywhere is the mantra of this Minneapolis-based startup specializing in remote data monitoring and management for embedded devices. Exosite’s ‘One Platform’ is built on a foundation of three technological pillars: embedded systems within the hardware and/or gateway, data collection/dissemination techniques and the Internet-enabled user interface (aka Exosite Portals).

“What we’ve found is that companies and individuals are no longer in a spot where they need to figure out how to acquire their data. At this point it’s getting the information from the acquisition site back to a place where the stakeholders can see it alongside any number of other sources.  That’s the challenge, in making it available to the people who can act on it”  explains Exosite CEO and Co founder Hans Rempel from his Taiwan office.  “Simply put, we help devices and people better communicate with one another.”

To this, Mr. Rempel offers concrete examples:

Say you’re going to a Twins game and you want to know where to park for logistics and timing purposes.  Exosite has an install near the Twins stadium that is communicating with the parking sensors which allows you to determine ahead of time-via web interface-if there’s a spot available and even make a parking reservation at the same time.

At the same time, a farmer across town needs to measure and monitor soil moisture levels.  Through an Internet gateway, Exosite could collect such information remotely from the sensor and feed it into the portal for processing, integration and visualization.

While the One Platform is primarily an enterprise level solution, Exosite takes it a step further by offering a consumer option based on a freemium model.  “The exciting part for us is when we see someone take the product and do something we never expected” says Mr. Rempel citing the DIY beer afficionado maintaining the proper temperature levels to yield lager.

Exosite currently has instances in Asia, South America, Europe the US-positioned within the factory automation, agricultural, energy monitoring and security environments. Subscription rates typically fall between the $20-$100 mark, although there is often a high degree of customization depending on the design of each unique system.  While there are similar platforms available on the market, Mr Rempel articulates Exosite’s core differentiating factor as the capability to support a wide variety of hardware through an open approach. “Anyone’s sensor, gateway, embedded device, or cell phone system (etc.) will do” he says.

Fresh off a $300k capital infusion, this five person Minnesota startup is serious about reach and scalability, establishing international operations in Taiwan out the gate.

“When we built Exosite, we made a decision to leverage the teams multinational background…part of what we can do with Exosite is leverage different [global] efficiencies. We’re kind of taking the best of both worlds and creating a multi-national startup, which isn’t the easiest way to do things, but in two years down the road we will be thanking ourselves for doing it this way.” – Hans Rempel, Exosite CEO and Co founder

Listen in to the podcast for more details…


  • Casey Allen

    Hans. Pal. Buddy. I've got some honest feedback for you. It took until 6:00 for me to have any vague idea what the heck your company can do for a customer. And I'm a techie.

    I think you're so ambiguous and broad (on purpose) that it quite possibly backfires more than you think. Cool stuff, but hone the message. And read “Zag” by Marty Neumeier.

    Congrats on the funding, and best of luck!

  • Hans Rempel

    Casey – thanks for your interest in Exosite and your feedback.

    For others with similar questions – in a nutshell, Exosite enables people and organizations to remotely interact with their real-world data. Could be a farmer wanting to ensure their livestock's watering trough is full, could be a factory wanting to give customer's real-time insight into their order status – we work with our customers to help them put a system in place to grab the real-world information, send it securely through the Internet to our servers, store it for post processing, alert on it, analyze it, respond to it, share it, and visualize it.

    As far as a technology – a comparison that seems to resonate with the consumer experience is “Exosite is like a Youtube for devices”. For those familiar with the CRM world, the comparison “Exosite is like a for machine data” seems to work.

    If you have a more concise description – feel free to share!

    Back to work…