Style Laboratory adds some touch to event planning

by Mike Bollinger


A few months ago, Style Laboratory was a traditional event planning company.  Now they look more like a software company.  Geri Wolf, founder of Style Laboratory, moved to Gaviidae Common in downtown Minneapolis, and reinvented her business with a new technology offering she calls "style stations."

Style stations are 42" interactive multi-touch screens that allow potential clients (or the curious passerby) to explore, collect, arrange, and organize thousands of images from nearly 60  Minnesota vendors including florists, bakers, caterers, photographers, venues, and more, into "style boards" (otherwise known as inspiration boards).  With a few swipes of the finger, clients can put together an enticing one-pager of high-resolution pictures that help visually define the look and style of the event they want to plan.  Images can be browsed by vendor, event type, element, item, color, style, or cuisine.