Target and Best Buy amongst major brands collectively committed to 60m on iAds mobile ad platform



By Miguel Helft & Jenna Wortham, via New York Times

“…Jobs said Apple’s new iAds system (launching July 1), which is built into iOS 4, would keep users inside the apps and allow them to go back easily to what they were doing. He said that major advertisers, including Nissan, Target, Sears and Best Buy, had agreed to spend about $60 million on iAds in the second half of 2010.”

Read More…