In detail, the Form D exemption shows four directors as party to the equity financing with a grant of 700 shares of Class D Non-Voting Common Stock to each of six directors and $150k proceeds to salary payments for Executive Officers over the next 12 months of operations.
Founded in mid 2007 by Lisa Suchy and Mark Prondzinski as a for-profit center for innovation with a focus on consumer driven health care, the company has spun out web-based product (and an assumed name) wellclicks.
According to the website, wellclicks was created to “address the market gap between the growing demand for health and wellness services along with a need for personalized connections to help consumers find the right provider.” Positioned as a matchmaker, the site provides a marketing/lead generation service to health and wellness providers looking to connect with prospective customers. Amongst the basic forms of care (primary-dental-eye), niche specialties listed include: acupuncture, reflexology and personal fitness.
While the service is offered free to consumers, features listed as benefits to subscribing ($20-30/mo) providers are (a) listing/inclusion (b) online scheduling capabilities and (c) administrative support through forms and reminders. Notably, the service does not include ratings and reviews…yet.
Co founder Mark Prondzinski says the the funds will be used to scale the company . Per the FAQ, “wellclicks currently includes providers in the Southwest Metro area of Minneapolis/St. Paul. We are growing rapidly and have plans to begin expanding geographically into the Twin Cities metro area in 2010 and regionally very soon thereafter.”