In times when Non-profits are forced to do more with less, delivers. GTK #17: Dana Nelson



Dana Nelson Givemn.orgDana Nelson is the Executive Director of, a 501(c)(3) supporting organization of the Minnesota Community Foundation,whose mission is to connect Minnesota donors with Minnesota Non-profits (and similar social causes) through a simple and straightforward online donations portal.  Conceived last summer when discussions commenced around harnessing emerging trends in technology to create a service of benefit to all Minnesota Non-profits, launched later that fall on November 2nd, 2009.

When researching the best approach to bringing e-philanthropy to Minnesota in a meaningful way, rather than re-invent, opted to partner with DC-based Razoo who had already developed a scalable platform-complete with payment processing integration through Network for Good.  The result is a privately labeled version, specifically targeted towards the Minnesota Non-profit and donor community, which offered brand visibility across both sites.  Further exemplifying the collaborative spirit, Nelson and her colleagues then helped to form strategic relationships with the Minnesota philanthropy community (at large), acknowledging that “Others could have gone out and built their own means of raising money online directly for their specific purpose, but group buy-in was necessary for this to work on the larger level and thankfully this was widely understood.”

Click. Contribute. Change your world.