Electronic commerce, aka e-commerce, is the business of buying or selling products and services across the Internet. While e-commerce provides the convenience and flexibility of purchasing or distributing online, it often lacks the personal and human connection that in-store experiences can offer. Sometimes the nature of virtual commerce can have an adverse affect on both parties to the transaction.
This isn’t to say that every e-commerce company (in theory) doesn’t strive to provide 100% customer satisfaction . It just means that some do it better than others.