Jam Party, the newest release from Minneapolis’ musical gaming company Zivix, LLC, is a sandbox of sorts; you make the original music rather than following the leader, like such games as Rock Band and Guitar Hero.
Minneapolis-based Zivix has partnered with Peavey Electronics to create a full size guitar controller (aka HeroMaker) featuring optical finger sensors that allow the player to jam on a real six string guitar. Some 80 patents and $2m in development later, this peripheral is scheduled to be released throughout quarter four 2010 and beginning of quarter one 2011.
Dan Sullivan, the Founder and CTO of Zivix brought on Chad Koehler to lead the Jam Party launch. Koehler has spent 16 years in the gaming industry, working as an Activision executive for seven of those. Koelher Co-founded Head Games Publishing, which was sold to Activision, the creator of the multimillion unit franchise “Cabella’s Big Game Hunter”. He also brings his connections, including Reverb Communications, which was the PR team behind Guitar Hero and Guitar Hero 2. Below is a video of Chad Koehler at E3 last month, demonstrating the gameplay through the HeroMaker controller: