As demand for online content booms, so goes ARAnet’s growth prospects

ARAnetHusband-and-wife team Ted and Fran Yoch started Hopkins-based Article Resource Association (ARA) in 1996 to deliver AP-style feature articles through wire service for newspaper editors who accessed content written by ARA staff on behalf of its paying clients.

It was through this mat release approach that ARA engaged early customers like General Mills, Microsoft, Subaru and Hormel while simultaneously building the firm’s own brand during the initial years. When the dotcom boom of the late 90’s and subsequent bust in 2001 left many untested business models high and dry, newly re-named ARAnet saw the staying power of the consumer web and the commercial opportunity in reaching the masses through an ever expanding medium.