Best Buy’s IdeaX: open ideas and open source

by Mike Bollinger

Over the past few years, the Emerging Platforms team inside Best Buy has been taking it upon themselves to use social web technology to make Best Buy a better company.

Among the first of their projects was Blue Shirt Nation, an internal social network for Best Buy employees. Shortly thereafter, the team decided to make a more public-facing play.  They called it IdeaX.