Are you throwing strikes or balls? Five rules for effective pitching

by Marti Nyman

Being that we’re heading into baseball playoff season, my thoughts drift to (where are the Red Sox?) the notion of pitching – it’s one of the key factors in determining who ultimately gets the champagne shower in the locker room.

It’s also one of the most influential elements of how startups get funded, secure orders, obtain partners and ultimately succeed.  But sadly, it’s one of the most neglected and overlooked areas of an entrepreneurs repertoire.  I should know because I’ve not only made these mistakes myself, but seen them repeated in the majority of the startup pitches I’ve listened to over the past 7 years.