Blue Shift Software Lab concocts EventBurn beta


Anything can happen when two scientists  start experimenting. Developer of technologies that
“promote the synthesis and aggregation”
of social information, Blue Shift Software
Laboratory (BSSL)
is now burning events.

EventBurn is an online service that makes social content more useful for events and conferences by automatically summarizing the top links, (re) tweets, photos, users, and creates a browsable long-term archive of data.  “Between Twitter and Facebook, there can be thousands, tens of thousands, even hundreds of thousands of messages surrounding a given conference,” says Co-founder Dan Frankowski, “We want to burn them all.”

Since beta release, BSSL has selectively burned one public event per month; for an example of what this plays out like, take a look at the Rally to Restore Sanity and/or Fear burn.  The technology is fully functional, new features are in the pipeline and current pricing is determined on a case by case basis (based on estimated number of event attendees).

“When you’re looking at an event or conference from afar, unless your already familiar or even immersed with the topic, it can be hard to find meaning in the noise,” says partner Max Harper. Organizers, attendees, sponsors and other visitors can refer back to the archived burn and learn more about which themes, articles, presentations and people were most influential.

“Our goal is to raise the profile of a given conference and one way to do so is to point to previous years’ content.  You’ll get better return rates and more registrations year over year if you have quality organized content that you can easily refer to,” notes Frankowski, adding “even sponsors want to know and measure things.”

EventBurn is in an interesting space and while I can’t point to a direct competitor, as in one who replicates feature for feature, Lanyrd, Intersect, Plancast and all overlap with EventBurn to some extent. BSSL specialized in events as a way to focus their marketing strategy, but they are interested in customers who want to learn from social data more generally, either by customizing their existing tools or through consulting.

The duo originally crossed paths at the University of Minnesota’s Grouplens Research Lab and soon realized their mutual affection for data was too strong for them not to start working together.

As a professional software developer, Max obtained his Ph.D. from the University of Minnesota, and a B.A from Carleton College.  Dan worked at Net Perceptions from 1997 – 2003, was an engineer on Google Groups in 2006 and was an early employee of Orasi Medical, working on diagnosing Alzheimer’s Disease from brain scan data.

“If you had a very popular event and one of your most popular re-tweets was ‘I’m in las vegas for #blogworld ,this place smells like old lady farts mixed with tobacco’, would you be happy?” wonders Frankowski.