When Bootstrapping Pays Off – Local Startup Spotlight #27: OptiMine Software



Optimine Software Data Analytics and Bid OptimizationOptiMine Software is a Chanhassen-based data mining and intelligence startup applied in the advertising and media optimization space.

The company’s current product, OptiMine Paid Search Bid Management, forecasts the daily performance of online paid search ad placement and automatically sets optimal future bids. “Everyday the software fires up, it pulls in all the data through yesterday and basically simulates tomorrow,” says CTO & Co-founder Rob Cooley.