The Founding CEO Dilemma

by Marti Nyman

Founder CEO fork in road

As I look through the business cards I’ve collected over the past decade, one of the rarest in the collection is that with the title of “Founder & CEO”.

Not by accident, it’s one of the toughest acts for any talented individual to pull off.




The founder’s role requires a multitude of key character strengths and skills – vision, creativity, passion, drive, tenacity, etc. . Beyond the ability to see the potential of an unmet need in the marketplace, founders need to have vocational skills such as subject matter expertise, industry experience and competitive awareness.

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