Executable #3: Duane Crandall, CEO, Knowledge Marketing

by Casey Allen


About Executable #3:

Internet entrepreneur Duane Crandall experienced two consecutive failed ventures before finding his sweet-spot with SaaS email marketing and analytics business Knowledge Marketing.

Hear the journey of how almost ran out of cash early on with Knowledge Marketing but eventually worked through it to build a $5 million company with 28 employees, serving corporate clients such as HP, Great Clips, and TCF Bank.  Learn why he’s leery of taking VC money and something every web entrepreneur should realize before they start thinking they’re the next big thing.

Previous Executable interviews include: Matt Meents, CEO of Reside & Phil Soran, CEO at Compellent.

*Special thanks to Stemmler Productions for the video editing services.