Silicon Valley Vets Launch New Minnesota Startup. LSS #28: SocialSamba

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SocialSamba

If your Facebook friends are relatively boring, you’re not alone.

New Minnesota startup SocialSamba sets out to bring big name characters from TV, movies, books, sports and brands to life through a robust Facebook application based on ‘scripted social networks.’ The technology enables fans to friend characters in a story and experience what it is like to be part of a social network with entertaining (yet imaginary) friends.

Fans use the application to access and participate in a professionally written scripted experience for a limited time (usually 2-6 weeks), experiencing a story with the characters of choice, say for example: Lady Gaga, George Costanza or Homer Simpson.  The posts in the scripted social network playback in real-time and the story unfolds like real life in Facebook — a ‘choose your own adventure’ of sorts.

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