Groupenture Launches Niche Group Buying for Adventure Travel



A new Internet play by Minnesota tech entrepreneur Andrew Atkin is betting that the trend towards group buying is rapidly changing consumers expectations of always getting a deal.

His angle? Previously untapped big-ticket “high touch” verticals.  The go-to-market is Groupenture — a virtual destination for travelers to affordably explore their world through reduced-rate group travel deals.

“The early leaders in group commerce have been all about everyday discounts for the masses and what we do is enable the next evolution of high touch social commerce,” he opens the spiel with, describing the opportunity in “broadening a market that is typically reserved for the wealthy.”