U of M Spinoff Ninja Metrics Slices and Dices Social Data

by Peter Beacom


Ninja MetricsUsing proprietary machine learning software spun out from the Data Analysis and Management Group at the U of M,  Ninja Metrics aims to analyze and model social data in order to better predict online
community behavior.

As part of the Virtual World Observatory, a multi-university research collaboration, the University group has focused a large portion of initial research and analysis on EverQuest II data provided by Sony Online Entertainment (SOE); the findings of which were published in premiere data mining and social computing conferences over the last two years.