Industry Blossoms at MinneWebCon

by Mike Bollinger

MinneWebCon attracted over 250 people yesterday to the fourth annual regional conference for web, mobile, and design professionals. The all-day event took place at University of Minnesota’s Continuing Education and Conference Center and included presentations ranging from mobile design strategy to building great teams.

Luke Wroblewski kicked off the conference by delivering the morning keynote to an eager audience. Designing for Today’s Web was all about the mobile landscape, how it’s changing, and what it means for design strategy. His presentation was replete with statistics, charts, and technical data—refreshing for a topic that is often laden with broad claims and assumptions.

A noticeable portion of those participating were affiliated with the U of M (employment or otherwise), and at least half of the audience was female, a better ratio than I’ve seen at a local technology conference in recent history. Fitting, then, that the afternoon keynote presentation—Revenge of the Nerds—was delivered by Nancy Lyons and Meghan Wilker, founders of Geek Girls Guide, a site they launched in 2008 to publish their perspective on the interactive industry.