Startups, the Schizophrenic Way. GTK #30: DoApp


[display_podcast]DoApp Mobile Phone Development

Rochester-based mobile developer DoApp has come a long way since the founding trio left the security of their corporate jobs three years ago this month.

“We had a very schizophrenic anti-MBA go to market,” says co founder and CEO Wade Beavers, speaking to inception. “When we got started, we did a variety of things thinking that one thing would take off — and in some dysfunctional way, they all did.  It has created as much opportunity as challenge.”

The firm was one of  the first 2500 companies approved to develop for Apple’s iPhone, having created three of the first 500 apps (there are over 350,000 today).  “People will pay for flatulence,” Beavers says reflecting on the dubious honor of having the first app ever to be banned by Apple — Whoopie Cushion.

Collectively, DoApp’s mobile apps have experienced over 12 million downloads; today, the company has four flagship products and 11 full time employees: