Former Carlson Marketing CEO Launches Sports Gaming Startup

by Geoff Dutton


PickPointz Jim Ryan is intimately familiar with how loyalty programs and promotions work, as he’s been in the business for much of his professional career. More recently, Ryan served as CEO of Minneapolis- based Carlson Marketing for nearly a decade.

Now called Carlson Marketing Worldwide, Inc., his former company is a well known leader in relationship marketing and and consumer engagement programs for Fortune 1000 clients. In the fall of 2009, the firm was sold to Groupe Aeroplan for $175m. Since his departure in 2004, the executive turned entrepreneur has been building a marketing agency that recently spun out a product-based business dubbed PickPointz.

Ryan’s new endeavor “is a technology enabled loyalty game geared towards sports fans,” he says.