UnitedHealth buys Carol Corporation



By Katharine Grayson, Minneapolis-St.Paul Business Journal

“Consulting firm Carol Corp., which launched in 2006 as a Web portal where consumers could comparison shop for health care services, has been sold to UnitedHealth Group Inc.’s Optum subsidiary.

Tony Miller, a venture capitalist and the former CEO of Definity Health, started Carol with the goal creating an online “care marketplace” where people could compare prices for routine health services at Twin Cities care providers. Carol eventually gave up on the idea, citing technical challenges and other issues.”

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