Minneapolis startup Qualtrx is heading to New York City for three months, having been recently selected to participate in Blueprint Health’s inaugural startup accelerator program, according to CEO and co founder Rashaun Sourles.
Qualtrx is pioneering a web-based platform to move healthcare and pharmaceutical sales online, or, in the words of Sourles, “Interacting with sales people is almost universally annoying and we’re using social media to reshape the B2B healthcare marketplace.”
He describes a scenario wherein a pharmacist leverages Qualtrx’s private social networking environment to outline needs in a Q & A setting and essentially crowdsource responses designed to improve vendor relationships. The proposition is to offer providers more control over their time and spending through automation and increased competition — ultimately improving patient outcomes.
Blueprint, a member of the TechStars network, “offers $20,000 of seed capital [6% equity exchange], extensive mentorship and a shared work environment to help entrepreneurs go from idea to prototype and provide access to angel and venture capital investors,” says their website.