Intellectual property invented inside the University of Minnesota’s Intelligent Transportation Systems Institute has been licensed by a newborn startup called Drive Power, led by CEO Will England.
The deal, which was finalized in late December, combines multiple technologies — mobile, data and software — to focus on encouraging safe driving habits, particularly among teenage drivers. It’s based on the Teen Driver Support System and lead technical developer Alec Gorjestani joins Drive Power as VP of Technology.
DriveScribe is the go to market product, which is anticipated to publicly launch in April. Using a smartphone accelerometer, GPS and gyroscope combined with GIS map data and SaaS dashboard, DriveScribe aims to be a digital driving coach.