Beta Byte: PhotoMotr



photomotrBeta Byte is a new series for the early stage tech found somewhere between idea and traction. Equally exciting as it is raw.  Are you in this phase?

What is the name of the company and/or product?

MultiMedia, Inc. is the company and PhotoMotr is the product.

What is the customer value proposition? What business problem is being solved?
As we all know, Facebook has become the defacto social network for people to connect with and stay in touch with their friends and family (800 million registered users & half logging in daily).  Special moments occur in people’s lives often times they least expect it and PhotoMotr allows users the ability to showcase those moments through video and share them on the platform a new and exciting way.

When did development start?
Initial conceptualization began in the fall of 2009 with original intent of developing a website based video production tool. In the spring of 2010, our focus shifted to developing a Facebook application for PhotoMotr and we began a complete overhaul of our user interface and platform structure.

Who is on the team?
With 16 years of experience in the ever-changing field of digital media production, MultiMedia Creative Director Derek Clements has a passion for telling stories in creative and unique ways and pushes his team to see solutions instead of obstacles.

Lead Programmer Craig Condon has an extensive background in Java, Javascript, Actionscript, Flex, PHP, c++ and more, Craig brings ideas to life. Craig has a unique skill mix, and while Craig is an exceptionally gifted “coder”,  he also brings incredible creativity to the table and has been instrumental in shaping the direction of PhotoMotr.

What is the target “launch” date?
We are currently in beta release, and looking for an full-featured roll-out in 1Q 2012.

What is your greatest strength?
As a company with a 42 year track record, MultiMedia has proven its ability to adapt, change, grow and thrive in an ever changing marketplace. As a company, we never place limitations on abilities.

What is your biggest weakness?
Time and resources.

What is the specific technology or combination of technologies, framework, languages, etc. that makes this thing run? Is there any IP?
Flex/Flash is the primary technology driving photomotr. We have some custom tech on the backend (c++) which encodes photomotr projects into videos which can be displayed on YouTube, Facebook, or any other video sharing service. IP is owned by Multimedia-inc, aside from Flex, and a few additional open source libraries.

Is there a revenue model?  How big is the market?
While we will always continue to offer a cost-free version of PhotoMotr, we will be expanding the features of PhotoMotr allowing users the ability to create longer videos with more customization options. We will tap into the Facebook Credits system to handle the financial transaction. We don’t know how big the market currently is for a revenue generating product, however we do know that PhotoMotr is “sticky”. Without having done any marketing whatsoever, PhotoMotr is currently being actively used by over 1,000 Facebook users each month.

What is one resource you could use that would take this to the next level?

Is there anything else you would like to add?
We appreciate the opportunity to talk about PhotoMotr, check us out!