Local tech startup jumps into ABC’s Shark Tank


MyWonderfulLifeLocal entrepreneurs Sue Kruskopf and Nancy Bush, co founders of Minneapolis startup My Wonderful Life, will be fed to the sharks later this month on the season premier episode of ABC’s Shark Tank.

Launched in 2008, My Wonderful Life has created a free online service to (in the event of your demise) help you plan and prepare for your own funeral. From digital musings to important personal/ legal information, through headstones and obituary personalization — the idea is to eliminate all posthumous guesswork involved, down to the last detail.

The critically acclaimed show gives budding entrepreneurs the chance to make a business deal with one or more of ‘the Sharks’, which include: Mark Cuban, real estate mogul Barbara Cocoran, technology innovator Robert Herjavec, fashion and branding expert Daymond John and venture capitalist Kevin O’Leary.  The entertainment meets business reality show is backed by a $6.2m carrot.

The year long process began in early 2011 when the duo was vetted from a pool of an estimated 10,000 initial applicants, and continued as roughly 80 were chosen to pitch live on film in September; the final contestants were just recently selected and notified of their inclusion in this third season.

“It was the most intense experience that I’ve ever been through and I almost died when I found out we were going to make it, on the premier at that,” Kruskopf says of the process. We can’t say what the outcome was…yet…watch it to see for yourself,” she teases.

The Shark Tank premier episode will air on Friday, January 20, 2012 (7:00-8:00 p.m. CT) on the ABC Television Network.