Self-funding startups…Strike Force style

Strike ForceFour local tech entrepreneurs have banded together as Strike Force to package and sell their talents alongside their respective startups like, MobileRealtyApps, Kipsu and Train Brain.

From wire frames to deliverable code, the group is experimenting with the goal of pre-selling eight day engagements for “rapid mobile and digital prototyping” at $50k a pop.

“Our aim is to create proof of concepts inside a larger organization that wants to bring new ideas to market, much like a nimble startup would when crafting a new product pitch or launch,” partner and designer Nate Kadlac tells me, describing the ideal customer.  “You’re not buying hours, but a quick and clear result…which isn’t for everyone, but yet is exactly what others are in need of right now.”

Between the other three — Joseph Rueter, Neil Berget and Aaron Kardell — the quaternity represents a combined 20 years of startup, agency and corporate level experiences merged together.



Why 8 days?

“The limitation of time provides both clients and our team with a number of valuable yet enabling constraints.  It’s also predictable. Everyone knows what it will cost, when it will start, when it will end and what will be produced,” says Kardell, who’s corporate consulting experience dates back over a decade.

“When a small group focuses on just one thing intensely the results are staggering. We have just one client and just one project for 8 days.”

After those eight days is up, Strike Force hands off the project to another agency or internal development team which can then take the prototype, implement the code and see the product through launch.  The experimental approach has caught the attention of CPP North America, an initial client the group just wrapped up.

“Strike Force not only achieved our immediate objective but set a new standard for delivering work within our organization,” said Steve Lauder, CMO.

“This method is applied to all our startups and as we continue to grow our own ventures, it only makes sense that we put our skills on the market this way and align with those who want to move quickly,” Rueter concludes.


  • Sam