Benioff: Who needs emerging markets when you have Minneapolis?
By Katharine Grayson, Minneapolis-St.Paul Business Journal
“Why bother with Brazil when you can expand into Minneapolis instead?
That’s the question SalesForce.com Inc. CEO Mark Benioff offered up in response to a query about why the software giant isn’t expanding into more emerging markets overseas.
In a Feb. 23 earnings call, Benioff said he sees more opportunities in smaller U.S. markets than he does in regions abroad. He highlighted Minneapolis in the response — even going so far as to call the city an “emerging country.”