Inside Project Skyway: HypeSpark

by Guest


HypeSparkBy Nick Nelson

They call themselves “The Three H’s.” That would be Pete Kostka (The Hustler), Matt Lea (The Hacker) and Andre Gagnon (The Hipster).

Together, they are the backbone of HypeSpark, a new Minnesota startup by way of Wisconsin that seeks to take social media promotion to the next level, rewarding both brands and customers for their participation.

The concept itself isn’t necessarily revolutionary. Content sharing and digital word-of-mouth are already buzzing keywords for business in the social space. The difference for HypeSpark is creating targeted, non-intrusive ads that accompany shared links on platforms such as Facebook and Twitter.

“What we provide is meaningful online marketing that gets people through your doors,” says Kostka, whose enthusiasm befits his aforementioned nickname.