Inside Project Skyway: YumZing

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YumZingBy Nick Nelson

It’s not about where you go; it’s about what you order.

This is the philosophy of tech entrepreneur Jolina Li of YumZing, a new Minneapolis startup hatching under the Project Skyway incubator this summer. The service will put a twist on the traditional online restaurant review model by highlighting specific dishes, desserts and drinks rather than establishments as a whole.

Li grew up surrounded by the dining industry, as her parents – as well as many of her other relatives – owned a restaurant. She’s familiar with the frustrations they faced when new customers would come in, try one of the lesser menu items, and leave underwhelmed.

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